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How to solve your abandon cart issue

As a Merchant, abandoned shopping carts are a challenge for most ecommerce businesses for a number of reasons...

  1. Customer Behavior: Understanding why a customer abandons a cart is typically complex, often with various reasons such as unexpected costs, complicated checkout process, indecision, comparison shopping, or distractions. While data tools such as Google Analytics provide us with checkout funnel metrics, the rise of multi-device shopping (desktop, mobile, app), tracking, and analyzing customer behavior across different devices adds further complexity.
  2. Technical Issues: Technical glitches, slow loading times, or errors during the checkout process can frustrate customers and lead to abandoned carts. Identifying and fixing these issues requires constant monitoring and optimization of the online shopping platform.
  3. Competition: The online marketplace is highly competitive giving customers numerous options such as price, promotions, loyalty rewards, product assortments, etc. and any friction in the user journey, especially in the checkout funnel, can lead them to abandon their carts and shop elsewhere.
  4. Trust & Security Concerns: Customers might abandon their carts if they question the security of the website or payment process. Building trust with customers is critical to decreasing abandonments.
  5. Shipping Fees: High shipping fees, as we well as return costs often contribute to abandonments. Different websites have varying costs as it relates to shipping and returns, and varying qualifying thresholds for free shipping. Customers may be resistant to fees associated with their purchase.
  6. Logistics: Delivery times can deter customers from completing their purchase. If the standard ground shipping and or order processing times are too long, and or a lack of express shipping offers can cause an abandonment. Offering transparent shipping and return policies with fast delivery options can help mitigate this issue.
  7. Wishlist: Some customers intentionally use the cart as a Wishlist, with no immediate intention to purchase. This behavior is difficult to address, but can be minimized through personalized reminders and hosting an easy-to-use Whishlist on site.
  8. Change of Heart: Sometimes customers simply decided against the items in their cart. They may take a second look at the item(s) and think they no longer want or need them.

Solving the problem of abandoned carts requires a holistic approach that involves understanding customer behavior, optimizing the shopping experience, addressing technical issues, building trust, shipping fees, delivery times, and staying competitive in the marketplace. Have the ability to engage with the customer in a live one-on-one chat will allow brands to have a better understanding of the abandonments and unlock lost revenue, orders, and increase conversion rates when addressed.

Find out more on how CartConvert can help you and your company.

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