If you're running an eCommerce brand with subscription products, you know how challenging it can be to keep subscribers engaged month after month. Every canceled subscription or abandoned cart isn’t just a lost sale—it’s a missed opportunity to build customer loyalty and secure predictable revenue. Subscription products often see cart abandonment rates as high as 75% due to hesitation over recurring commitments or uncertainty around the subscription’s value. And once a subscriber joins, retaining them over time becomes equally challenging, impacting growth and profitability.
At CartConvert, we understand the unique challenges you face. As a tech-enabled service, we compliantly reach all your shoppers, providing real-time, human-to-human SMS support to help brands connect with subscribers at critical moments. This proactive, personalized approach reduces cart abandonment, improves retention, and minimizes churn. By ensuring customers feel valued and supported, CartConvert helps foster the long-term loyalty essential for your brand’s growth and success.
Checkout abandonment is common for subscription products. With CartConvert’s SMS follow-up, customers who leave a subscription in their cart receive a gentle reminder from a live agent with options to try a one-time purchase or a subscription discount. This approach addresses hesitation and offers flexibility, making it easier for customers to commit when they’re ready and ask questions to a live representative.
"Hey Susan! It’s Maria from Paws & Bows 👋😊 Yes, I’m a real human :) I noticed you left our Joint Support Chews in your cart. Would you like me to see if I can get you 20% off your first month of subscription?
Or if you’d prefer to just try it first, I can help with that too. Let me know!"
For brands looking to convert one-time buyers into subscribers, CartConvert offers a seamless way to bridge the gap. After a customer’s initial purchase, CartConvert’s live agents follow up with a friendly SMS, offering a special discount or added incentive to subscribe. This personal nudge encourages new customers to take the leap without feeling pressured, giving them a smooth transition from one-time buyer to loyal subscriber.
“Hey Jason! It’s Maria from Paws & Bows 👋😊 I hope your pup loved our Joint Support Chews you purchased recently! 😊 To keep them coming, here’s 20% off your first month of subscription. Just use this coupon code: SUB20-PUPS. Let me know if you have any questions!”
One of the biggest reasons customers cancel is unexpected renewals. If a renewal catches them by surprise, it can damage trust and lead to quick cancellations. With CartConvert, brands can send timely SMS reminders that allow customers to easily skip, adjust, or pause their next order. This proactive approach keeps customers in control, building trust rather than frustration. And since SMS is direct and personal, customers are more likely to see and respond, knowing they’re given real options, not just another charge.
"Hi Samantha, it's Ann from Paws & Bows! Just a quick reminder that your subscription will renew on November 7th, and you should receive it by November 10th. If there’s anything you’d like to adjust before we start packing your order, just let me know! 😊"
CartConvert doesn’t just help you recover abandoned carts—it transforms how your brand connects with subscribers throughout their entire journey. Here are more ways CartConvert supports your subscription business:
At CartConvert, we’re committed to driving real results for your subscription business. Our performance-based model means you only pay when we successfully convert sales. This ensures our goals are aligned with yours: increasing revenue, reducing churn, and building lasting customer loyalty. With CartConvert, you get a trusted partner dedicated to driving measurable growth, with no cost until we deliver results.
Ready to see how CartConvert can support your subscription business? Schedule a call with us today to discuss how we can help improve retention, boost engagement, and elevate your brand’s growth.